From the studio journal
A useful brand starts before the logo
A logo is one expression of your business. A useful brand starts with understanding who you are for, what you offer and why it matters.
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What belongs in your first product release?
A focused first release should test whether your product helps someone complete a meaningful task. Start with the outcome, rather than a long feature list.
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SEO starts with a website people can use
Search visibility and user experience are connected. Useful information, a clear structure and a reliable technical foundation help people understand and use your website.
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